Technical SEO Consultant in Seattle

Marketing sites served from object storage and a CDN

With Amazon Web Services and Microsoft Azure both rooted in the region, many Seattle engineering teams host their marketing site the way they host everything else: static files in cloud object storage, a content delivery network in front and deployment through a pipeline. It is fast and cheap to run, and it introduces technical SEO issues that a typical content management system would handle quietly.

The common ones are easy to miss. Depending on permissions, a request for a page that does not exist can return an access-denied error instead of a proper not-found status, so search engines see errors that look like blocked content. Storage paths are case-sensitive, so a link with a capital letter creates a duplicate or a broken page. A folder address may not resolve to its index file without a rewrite rule at the edge, leaving the same page reachable at several addresses. Robots and sitemap files can sit in the CDN cache long after they were changed.

I sample real responses for each template, compare them with what the crawl and Search Console report, and trace each problem to the bucket policy, edge function or cache rule behind it. The fixes are small but must be precise, and they go through the same review as any other infrastructure change. The technical SEO audit page describes the full diagnostic method.

Brand stores that grew out of marketplace listings

Seattle has a large community of brands that started on online marketplaces and later added their own storefront. The store is often built quickly by importing listing data, and the result carries habits that suit a marketplace but not a website: titles packed with keywords, bullet points copied word for word, parent and child listings turned into separate pages for every size or color, and buttons that send visitors back to the marketplace.

Search engines then find the same text on your site, on the marketplace and on other sellers' pages, and they often show the marketplace page instead of yours. Variant pages compete with each other and split links and reviews between them. Product identifiers may be missing from structured data or disagree with the product feed, which affects how items appear in shopping results.

The technical fixes come first: consolidate variants under one product address with selectable options, set canonical tags deliberately, make identifiers, price and availability in structured data match the feed, and decide where outbound marketplace links belong. Content follows, with descriptions rewritten for people rather than for marketplace search, starting with the products that matter most. I also check that collection and filter pages do not multiply into thin addresses as the catalog grows. The ecommerce SEO page covers category and product structure in more depth.

Age gates for wineries, cannabis retailers and game studios

Several Seattle-area industries sell products that call for an age check before a visitor sees the site: Woodinville wineries and craft distilleries, licensed cannabis retailers, and game studios on the Eastside promoting mature-rated titles. The gate is a legal or policy requirement, but the way it is built decides whether search engines can index anything behind it.

A gate that redirects every address to a single verification page, or loads the real content only after a click, can leave crawlers looking at the same gate everywhere. A gate drawn as an overlay on top of content already present in the page is far safer: visitors still confirm their age, the page itself remains readable, and search guidance generally treats interstitials shown for legal obligations such as age checks as acceptable. I test what crawlers actually receive on each template and recommend the lightest change that keeps your compliance intact. Whether the gate meets your legal obligations is for your compliance lead or counsel to confirm.

Cannabis retailers face a second issue: menus often come from a third-party provider and load inside an embedded frame or script, so the products are not really on your domain. I look at what each provider exposes and whether category pages with your own copy are needed. Game studios meet a similar problem with platform store widgets. The JavaScript SEO page explains how rendering affects embedded content.

US and Canadian versions for buyers across the border

Seattle businesses often sell into British Columbia and the rest of Canada, and Canadian companies often sell south. Once prices, shipping, duties or product ranges differ between the two countries, many sites add a Canadian version, and the way it is built creates some of the most common problems in cross-border search.

The biggest is automatic redirection by location. If visitors from Canada are sent to the Canadian pages and everyone else to the US pages, a crawler visiting from a US address may never see the Canadian version at all. Search engine guidance generally favors giving each version its own address and letting visitors switch, with a banner that suggests the other version rather than forcing it. Each version then needs hreflang annotations for English in the United States and English in Canada, plus a default, so search engines show the right one in each country.

Product data has to follow. Structured data should state the currency each page actually charges, and product feeds for Canadian shopping results need their own prices and shipping details. If French pages are added for buyers in Quebec, they become a third version with their own annotations, and the wording comes from native speakers on your team or a partner. I map the current setup, write the changes as tickets and verify the result. The international SEO strategy page covers market structure more broadly.

SEO checks inside your deployment pipeline

Many Seattle engineering teams ship often, and every deploy is a chance for a technical SEO regression: a noindex tag copied from staging, a canonical pointing at the wrong host, a sitemap that stops updating, a redirect rule dropped in a refactor. Finding those problems weeks later through falling traffic is slow and costly.

Because these sites already move through automated pipelines, the checks can live there too. I define a small set of tests for your key templates and addresses: expected status codes, indexing directives, canonical targets, titles and main content present in the rendered page, valid structured data and a sitemap that matches what is live. Your engineers implement them with whatever test tooling they already use, and the build fails or warns when a check breaks. After release, a scheduled crawl compares production with the expected state.

The tickets I write follow the same pattern: what happens now, what should happen and the test that proves it, so a fix can be reviewed like any other code change. I join review calls when questions arise and confirm results in Search Console and Bing Webmaster Tools. If your content and audiences need attention more than the plumbing, the Seattle SEO consultant page covers that work, and the US technical SEO page covers platform-specific issues nationally.